{"id":37537,"date":"2025-12-02T15:55:20","date_gmt":"2025-12-02T13:55:20","guid":{"rendered":"https:\/\/andreumanteniment.com\/?p=37537"},"modified":"2025-12-02T17:03:04","modified_gmt":"2025-12-02T15:03:04","slug":"el-grup-andreu-participa-en-el-primer-forum-empresa-ia","status":"publish","type":"post","link":"https:\/\/andreumanteniment.com\/en\/news\/el-grup-andreu-participa-en-el-primer-forum-empresa-ia\/","title":{"rendered":"The Andreu Group participates in the first Business &amp; AI Forum"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"37537\" class=\"elementor elementor-37537\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a461166 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6a461166\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a9ef03e\" data-id=\"4a9ef03e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a7208e0 elementor-widget elementor-widget-text-editor\" data-id=\"2a7208e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Valls, November 28, 2025. The <strong>Andreu Industrial Projects Group<\/strong> participated, on Wednesday, November 26, in the <strong>Business &amp; AI Forum: reflections on the impact of artificial intelligence on companies<\/strong>, organized by the\u00a0<strong><a href=\"https:\/\/cambravalls.com\/\">Valls Chamber of Commerce<\/a><\/strong>\u00a0with the title of: <strong>Business &amp; AI Forum: Valls leads. High performance with AI<\/strong>, a conference that brought together entrepreneurs, professionals and institutions interested in learning how artificial intelligence can boost competitiveness, efficiency and talent management in small and medium-sized businesses.<\/p>\n\n\n\n<p>The event, held in the Chamber&#039;s auditorium, featured three leading speakers in digital transformation and talent.\u00a0<strong>Paul Stephen,<\/strong>\u00a0CEO of <strong><a href=\"https:\/\/www.soulphygital.tech\/\">Soul Phygital<\/a>,<\/strong> opened the day by talking about human intelligence on the global stage. He highlighted how AI can transform omnichannel business, improve productivity and reduce costs, with a focus on customers, productivity, new business models and people. He also highlighted the importance of a risk management strategy and responsible adoption of AI to achieve a positive return.\u00a0<\/p>\n\n\n\n<p>Regarding the presentation of\u00a0<strong>Laura Perea,<\/strong>\u00a0AI Strategist <strong><a href=\"https:\/\/www.pepsico.es\/\">PepsiCo<\/a><\/strong> He spoke about embedding responsible AI in corporate identity, highlighting the ethical management and governance of AI in global companies such as Nestl\u00e9 and PepsiCo. He cited the dilemma between the promise of AI and the difficult-to-measure returns and recommended following the OECD principles for AI: transparency, robustness and fairness.\u00a0<\/p>\n\n\n\n<p>Finally,\u00a0<strong>Jordi Arrufi,<\/strong>\u00a0corporate development director of <a href=\"https:\/\/mobileworldcapital.com\/ca\/\"><strong>Mobile World Capital Barcelona<\/strong><\/a>, reflected on how the new wave of technology will transform work. He highlighted emerging applications such as cancer detection, advanced robotics, or AI agents that control computers, and predicted that within five years AI will be able to generate logic in the human realm and create complete audiovisual content. He also stressed that, despite automation, the net effect of AI will be the creation of more jobs on a global scale.<\/p>\n\n\n\n<p><strong>Jordi Andreu Ribas<\/strong>, manager of the <strong>Andreu Industrial Projects Group<\/strong>, moderated the round table among the speakers and later among the audience on the challenges and opportunities of AI for companies.<\/p>\n\n\n\n<p>On behalf of the <strong>Andreu Industrial Projects Group<\/strong>, participated in: <strong>Maribel Robert<\/strong>, head of the finance department; <strong>Lydia Gistau<\/strong> human resources; <strong>Laura Skull<\/strong> head of the purchasing department; and <strong>Karen Corral<\/strong> of prevention and occupational risks.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d11b7ac elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"d11b7ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7ca958\" data-id=\"e7ca958\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8485398 elementor-widget elementor-widget-image\" data-id=\"8485398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-37545\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1-768x1024.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1-225x300.jpg 225w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1-9x12.jpg 9w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70fdad5\" data-id=\"70fdad5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6538e9 elementor-widget elementor-widget-image\" data-id=\"a6538e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls-768x1024.jpg\" class=\"attachment-large size-large wp-image-37544\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls-768x1024.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls-225x300.jpg 225w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls-9x12.jpg 9w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f3d60e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8f3d60e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9eef88e\" data-id=\"9eef88e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6349cce elementor-widget elementor-widget-image\" data-id=\"6349cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls-768x1024.jpg\" class=\"attachment-large size-large wp-image-37543\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls-768x1024.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls-225x300.jpg 225w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls-9x12.jpg 9w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec77cc2\" data-id=\"ec77cc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9e17c8 elementor-widget elementor-widget-image\" data-id=\"c9e17c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls-768x1024.jpg\" class=\"attachment-large size-large wp-image-37542\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls-768x1024.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls-225x300.jpg 225w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls-9x12.jpg 9w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a913fd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a913fd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9803a6\" data-id=\"a9803a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61c2bbc elementor-widget elementor-widget-image\" data-id=\"61c2bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-1024x768.jpg\" class=\"attachment-large size-large wp-image-37540\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-1024x768.jpg 1024w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-300x225.jpg 300w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-768x576.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-1536x1152.jpg 1536w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-16x12.jpg 16w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Valls, 28 de novembre de 2025. El Grup Andreu Projectes Industrials va participar, el dimecres 26 de novembre, en el F\u00f2rum Empresa &amp; IA: reflexions sobre l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial a les empreses, organitzat per la\u00a0Cambra de Comer\u00e7 de Valls\u00a0amb el t\u00edtol de: F\u00f2rum Empresa &amp; IA: Valls lidera. Alt rendiment amb IA, una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[129],"tags":[406,407,404,405],"class_list":["post-37537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digitalitzacio","tag-estrategia","tag-ia","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Grup Andreu participa en el primer F\u00f2rum Empresa &amp; IA - Andreu Manteniment<\/title>\n<meta name=\"description\" content=\"El Grup Andreu Projectes Industrials va participar, el dimecres 26 de novembre, en el F\u00f2rum Empresa &amp; IA: reflexions sobre l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial a les empreses, organitzat per la Cambra de Comer\u00e7 de Valls amb el t\u00edtol de: F\u00f2rum Empresa &amp; IA: Valls lidera. 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