{"id":37537,"date":"2025-12-02T15:55:20","date_gmt":"2025-12-02T13:55:20","guid":{"rendered":"https:\/\/andreumanteniment.com\/?p=37537"},"modified":"2025-12-02T17:03:04","modified_gmt":"2025-12-02T15:03:04","slug":"el-grup-andreu-participa-en-el-primer-forum-empresa-ia","status":"publish","type":"post","link":"https:\/\/andreumanteniment.com\/fr\/news\/el-grup-andreu-participa-en-el-primer-forum-empresa-ia\/","title":{"rendered":"Le groupe Andreu participe au premier Forum Business &amp; IA"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"37537\" class=\"elementor elementor-37537\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a461166 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6a461166\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a9ef03e\" data-id=\"4a9ef03e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a7208e0 elementor-widget elementor-widget-text-editor\" data-id=\"2a7208e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Valls, le 28 novembre 2025. <strong>Groupe de projets industriels Andreu<\/strong> a particip\u00e9, le mercredi 26 novembre, \u00e0 <strong>Forum Entreprises et IA : r\u00e9flexions sur l&#039;impact de l&#039;intelligence artificielle sur les entreprises<\/strong>, organis\u00e9 par le\u00a0<strong><a href=\"https:\/\/cambravalls.com\/\">Chambre de Commerce de Valls<\/a><\/strong>\u00a0avec le titre de : <strong>Forum Business &amp; IA : Valls en t\u00eate. Haute performance gr\u00e2ce \u00e0 l&#039;IA<\/strong>, une conf\u00e9rence qui a r\u00e9uni des entrepreneurs, des professionnels et des institutions d\u00e9sireux d&#039;apprendre comment l&#039;intelligence artificielle peut stimuler la comp\u00e9titivit\u00e9, l&#039;efficacit\u00e9 et la gestion des talents dans les petites et moyennes entreprises.<\/p>\n\n\n\n<p>L&#039;\u00e9v\u00e9nement, qui s&#039;est tenu dans l&#039;auditorium de la Chambre, a mis en vedette trois conf\u00e9renciers de premier plan dans le domaine de la transformation num\u00e9rique et des talents.\u00a0<strong>Paul Stephen,<\/strong>\u00a0PDG de <strong><a href=\"https:\/\/www.soulphygital.tech\/\">\u00c2me phygitale<\/a>,<\/strong> Il a ouvert la journ\u00e9e en \u00e9voquant l&#039;intelligence humaine \u00e0 l&#039;\u00e9chelle mondiale. Il a soulign\u00e9 comment l&#039;IA peut transformer les entreprises omnicanales, am\u00e9liorer la productivit\u00e9 et r\u00e9duire les co\u00fbts, en mettant l&#039;accent sur les clients, la productivit\u00e9, les nouveaux mod\u00e8les \u00e9conomiques et les ressources humaines. Il a \u00e9galement insist\u00e9 sur l&#039;importance d&#039;une strat\u00e9gie de gestion des risques et d&#039;une adoption responsable de l&#039;IA pour obtenir un retour sur investissement positif.\u00a0<\/p>\n\n\n\n<p>Concernant la pr\u00e9sentation de\u00a0<strong>Laura Perea,<\/strong>\u00a0Strat\u00e8ge en IA <strong><a href=\"https:\/\/www.pepsico.es\/\">PepsiCo<\/a><\/strong> Il a \u00e9voqu\u00e9 l&#039;int\u00e9gration d&#039;une IA responsable dans l&#039;identit\u00e9 des entreprises, en soulignant l&#039;importance d&#039;une gestion et d&#039;une gouvernance \u00e9thiques de l&#039;IA au sein de multinationales telles que Nestl\u00e9 et PepsiCo. Il a \u00e9voqu\u00e9 le dilemme entre les promesses de l&#039;IA et la difficult\u00e9 \u00e0 mesurer son retour sur investissement, et a recommand\u00e9 de suivre les principes de l&#039;OCDE en mati\u00e8re d&#039;IA\u00a0: transparence, robustesse et \u00e9quit\u00e9.\u00a0<\/p>\n\n\n\n<p>Enfin,\u00a0<strong>Jordi Arrufi,<\/strong>\u00a0directeur du d\u00e9veloppement corporatif <a href=\"https:\/\/mobileworldcapital.com\/ca\/\"><strong>Barcelone, capitale mondiale du mobile<\/strong><\/a>, Il a r\u00e9fl\u00e9chi \u00e0 la mani\u00e8re dont la nouvelle vague technologique transformera le monde du travail. Il a mis en lumi\u00e8re des applications \u00e9mergentes telles que le d\u00e9pistage du cancer, la robotique avanc\u00e9e ou les agents d&#039;IA contr\u00f4lant les ordinateurs, et a pr\u00e9dit que d&#039;ici cinq ans, l&#039;IA sera capable de g\u00e9n\u00e9rer une logique comparable \u00e0 celle du monde humain et de cr\u00e9er des contenus audiovisuels complets. Il a \u00e9galement soulign\u00e9 que, malgr\u00e9 l&#039;automatisation, l&#039;effet net de l&#039;IA sera la cr\u00e9ation d&#039;emplois \u00e0 l&#039;\u00e9chelle mondiale.<\/p>\n\n\n\n<p><strong>Jordi Andreu Ribas<\/strong>, directeur du <strong>Groupe de projets industriels Andreu<\/strong>, a anim\u00e9 la table ronde entre les intervenants puis avec le public sur les d\u00e9fis et les opportunit\u00e9s de l&#039;IA pour les entreprises.<\/p>\n\n\n\n<p>Au nom de <strong>Groupe de projets industriels Andreu<\/strong>, a particip\u00e9 \u00e0 : <strong>Maribel Robert<\/strong>, chef du d\u00e9partement des finances; <strong>Lydia Gistau<\/strong> ressources humaines; <strong>Laura Skull<\/strong> chef du service des achats; et <strong>Karen Corral<\/strong> de pr\u00e9vention et de risques professionnels.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d11b7ac elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"d11b7ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7ca958\" data-id=\"e7ca958\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8485398 elementor-widget elementor-widget-image\" data-id=\"8485398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-37545\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1-768x1024.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1-225x300.jpg 225w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1-9x12.jpg 9w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiArrufi-CambraValls-1.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70fdad5\" data-id=\"70fdad5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6538e9 elementor-widget elementor-widget-image\" data-id=\"a6538e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls-768x1024.jpg\" class=\"attachment-large size-large wp-image-37544\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls-768x1024.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls-225x300.jpg 225w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls-9x12.jpg 9w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/JordiAndreu-CambraValls.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f3d60e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8f3d60e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9eef88e\" data-id=\"9eef88e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6349cce elementor-widget elementor-widget-image\" data-id=\"6349cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls-768x1024.jpg\" class=\"attachment-large size-large wp-image-37543\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls-768x1024.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls-225x300.jpg 225w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls-9x12.jpg 9w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/PauEsteve-CambraValls.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec77cc2\" data-id=\"ec77cc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9e17c8 elementor-widget elementor-widget-image\" data-id=\"c9e17c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls-768x1024.jpg\" class=\"attachment-large size-large wp-image-37542\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls-768x1024.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls-225x300.jpg 225w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls-9x12.jpg 9w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/LauraPerea-CambraValls.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a913fd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a913fd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9803a6\" data-id=\"a9803a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61c2bbc elementor-widget elementor-widget-image\" data-id=\"61c2bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-1024x768.jpg\" class=\"attachment-large size-large wp-image-37540\" alt=\"F\u00f2rum Empresa &amp; IA: Valls lidera. Cambra Valls\" srcset=\"https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-1024x768.jpg 1024w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-300x225.jpg 300w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-768x576.jpg 768w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-1536x1152.jpg 1536w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I-16x12.jpg 16w, https:\/\/andreumanteniment.com\/wp-content\/uploads\/2025\/12\/FOTO-GRUPAL-I.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Valls, 28 de novembre de 2025. El Grup Andreu Projectes Industrials va participar, el dimecres 26 de novembre, en el F\u00f2rum Empresa &amp; IA: reflexions sobre l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial a les empreses, organitzat per la\u00a0Cambra de Comer\u00e7 de Valls\u00a0amb el t\u00edtol de: F\u00f2rum Empresa &amp; IA: Valls lidera. Alt rendiment amb IA, una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[129],"tags":[406,407,404,405],"class_list":["post-37537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-digitalitzacio","tag-estrategia","tag-ia","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Grup Andreu participa en el primer F\u00f2rum Empresa &amp; IA - Andreu Manteniment<\/title>\n<meta name=\"description\" content=\"El Grup Andreu Projectes Industrials va participar, el dimecres 26 de novembre, en el F\u00f2rum Empresa &amp; IA: reflexions sobre l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial a les empreses, organitzat per la Cambra de Comer\u00e7 de Valls amb el t\u00edtol de: F\u00f2rum Empresa &amp; IA: Valls lidera. 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